MTS’s selective feedback soliciting
A few weeks ago, we reported on the San Diego Metropolitan Transit System’s policy of not allowing advertising on newly painted buses. This means a loss of at least $300,000 in revenue this year—enough to fund a bus line—amid cuts to services due to a decline in state transit funds.
In our story, an MTS spokesperson pointed out that another potential revenue source is to sell naming rights for trolley stops. The Union-Tribune wrote about that today, and now MTS is asking readers to share their thoughts on MTS’s Facebook page:
What do you think about naming rights for the stations, bus stops, lines, etc? Good source of revenue? Could it make transit harder to navigate? Weigh in! MTS Board set to discuss issue March 11.
I can’t help by wonder why MTS didn’t ask folks to weigh in on the bus/advertising thing. After all, the board of directors is of the opinion that the ad-free buses have resulted in a boost in ridership, though there have been no studies to support this. San Diego City Councilmember Todd Gloria, the only MTS board member who thinks all buses should be open to ads told us: “People choose to take public transit for many reasons. The lack of advertising on the side of a vehicle is not one of them. People choose transit when it’s timed competitively with other forms of transportation and when the price is right.”
Who’s right? Who knows? Why not solicit feedback on the whole advertising shebang, MTS?