PETA’s ‘Lettuce Ladies’ coming to lifeguard stations?
To raise money, the city of San Diego wants to generate revenue by allowing paid ads on things like lifeguard stations, benches and kiosks placed in public rights-of-way. While the details still need to be finalized, PETA’s already made an offer. In a letter to Mayor Jerry Sanders, PETA’s executive vice president Tracy Reiman writes,
…we have designed an eye-catching ad that we would like to pay to put on a few of your lifeguard towers until you are able to find permanent sponsors. The ad features one of our gorgeous Lettuce Ladies and reads, “Save Lives: Go Vegan! PETA.”
You can read the full letter after the jump. Till then, here’s a Lettuce Lady ad:
The Honorable Jerry Sanders
Mayor of San Diego
Dear Mayor Sanders:
On behalf of People for the Ethical Treatment of Animals (PETA) and our more than 2 million members and supporters, thousands of whom live in Southern California, I am writing with a proposal that could help restore San Diego’s lifeguard budget while promoting a healthier, more humane community. After reading about your proposal to find corporate sponsors for San Diego’s eight main lifeguard stations, we have designed an eye-catching ad (attached) that we would like to pay to put on a few of your lifeguard towers until you are able to find permanent sponsors. The ad features one of our gorgeous Lettuce Ladies and reads, “Save Lives: Go Vegan! PETA.” Our ad would save lives by keeping lifeguards on the job, by encouraging San Diego residents to improve their health with a vegan diet, and by sparing animals from the cruelty of the meat and dairy industries.
Studies show that compared to meat-eaters, vegans are far less likely to be overweight and far more likely to enjoy better overall health. According to the American Dietetic Association, vegetarians have lower rates of obesity, heart disease, diabetes, and cancer than do people who eat meat. And because every lifeguard’s mission is to save lives, your lifeguards will be glad to know that every San Diego beachgoer who goes vegan will save more than 100 animals a year from the cruelty of the meat and dairy industries—such as confining mother pigs to metal stalls so small that they can’t even turn around and drugging chickens to grow so large that their legs often become crippled under their own weight.
We hope you will consider placing our ad on your lifeguard towers. We’ll even send our lovely Lettuce Ladies to San Diego to unveil the ads and pass out delicious vegan hot dogs. Please contact me to discuss this exciting opportunity. Thank you for your consideration.
Executive Vice President